- CLIENT: Microsoft
- ROLE: UX Research
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- Conceptual Design
- User Research
- Personas & User Flows
- Information Architecture
- Heuristic Assessment
Overview
I'm always looking for detailed, realistic personas for projects, and usually the ones I'm working with are lacking in key information. Sometimes, it's just a pic and a title. Having workable personas that can actually stand in for real people is key towards making informed decisions in the absence of real users.
The Devil
is in the details
I built over 30 of these as a way to gain empathetic insight into how a real person might interact with the product with these insights: name, image, age, location, profession, marital status hobbies, a bio & life quote. While some details have changed, they are based on real people that I have met over my life. All images are from http://unsplash.com
