- CLIENT: AMD
- Demo Experience Windows 10
- Conceptual Design
- User Research
- Personas & User Flows
- Information Architecture
- Heuristic Assessment
- Wireframing
- Rapid Prototyping
- User Testing
- Style Guide & Hi-Fi Comps
- Rapid Prototyping
- Front End Development
- Delivery and Integration Support
Overview
As an avid gamer, I know the strides AMD making in the marketplace. Agreements with Xbox, arguably the most exciting part of Microsoft, make for easy talking points about Microsoft processor infrastructure and how it relates to both PC gaming and productivity. With benchmarks for battery, web browsing and incredible processing speeds, conveying speed and power was the primary concern for public recognition of AMD as a household name.
Problems
& Opportunities
Many questions surrounded this project and it was very rewarding to solve for questions like: How do we make it easy for consumers to understand how much faster and inexpensive AMD is compared to Intel? How would making a product that is easy for consumers to purchase and build be best communicated? What is the best way for AMD products to resonate with consumers, both PC and console based?
Roles & Responsibilities
I handled both Design & Dev on this piece. I worked with a great marketing team at AMD to ship the new AMD Ryzen series processor content for CES 2019. I worked with the marketing messaging finalizing UX interaction designs and incorporated created assets to work within the RDX platform & JSON on the backend. I was responsible for creating a working relationship with AMD and Microsoft and crafting this media package for them to show off the Ryzen Series processors. A smashing success, the AMD booth at 2019 CES show garnered a lot of press and attention.
Chad Rawlinson
Product Designer
Microsoft RDX Platform
FINAL THOUGHTS
"Working with Diana and the rest of the group at AMD was an amazing experience. Diana was able to clearly explain the strategy that AMD wanted to show off at CES 2019, not only where AMD has been, but where it's going. A rising star, AMD is positioned to really put the pressure on Intel going into 2020 and beyond. This was a fun project and I'm personally excited to see where AMD goes next."