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Hi, I'm Chad

I design & build

AI & ML apps

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chad rawlinson

The best tools produce superior products

Hi, I'm Chad, a UX and Product designer. I have a decade of UX & Product design, as well as experience with HTML5 / CSS3 / JS & interaction design. Current resume here.

I build B2B, B2C, & internal tools from FAANG to startups, delivering scalable AI experiences that distill AI/ML data discoveries into transformative solutions.

User Experience | User Interface | Machine Learning | Artificial Intelligence

Design Methodology

solving the right issue, the right way

I follow the double diamond method of discovery, defining, developing and delivering aligning with UX Laws. This process is applied to all projects, even if abbreviated. I even use this method with hobbies.

I've found that by following this prescribed design process, it makes it much easier to keep projects in scope, delivered on time, and under budget. Using this methodology helps me turn my biggest weakness of getting lost in the details into a strength.

Recent Works


Major design works over the past few years. For older work examples, contact me

Product design

Microsoft AI
Research Canvas

What if you could take petabytes of data and have an AI scan and pull salient details to surface the best path forward for research?

Research Canvas does exactly that. As part of a six person design team with Microsoft AI Architecture & Strategy, I led the visualization aspect of Research Canvas, giving clients from diverse industries such as fintech to medical research, a framework for any chart style, 2D, 3D or even Tensor Flows, to visualize the data and identify underlying patterns.

Product Design

Microsoft AI + ML
Model Training Tool

Sr. Product designer, delivering cutting edge AI experiences that distill AI and Machine Learning data discoveries into transformative, customer based solutions.

With the AI Architecture & Strategy team, I redesigned an internal AI model training tool that is both scalable and modular allowing the team a way forward to quickly develop AI models in a powerful new way.

Product design

Instacart & Caper Cloud

Working with the Instacart Caper AI team building a greenfield cloud platform incorporating model package deployment, IoT, remote management of devices, & analytics.

With the number of deployed devices continuing to increase and spanning multiple time zones across the globe, Caper Cloud gives us the ability to ensure a reliable experience for our shoppers and partners alike. Caper Cloud is the nexus where cart telemetry, issue resolution, analytics and IoT device updates occur.

UI | UX Design & User Testing

PC Gaming
Steam & Microsoft collaboration

A deep dive into finding out the best way to present PC Gaming within RDX in collaboration with Steam. This work was done to evaluate the viability of the partnership between Steam and Microsoft towards bringing gamers, console and otherwise, back into the PC market.

Product design

Amazon Prime Video
Command Center

UX Product design lead delivering an internal tool called Command Center for the Live Operations team with Prime Video at Amazon.

Command center is a brand new internal tool that allows the Live Operations team to broadcast live sporting events on Amazon Prime. I was brought on to take this from a basic ideation stage to rolling out and shipping this product for Live Operations. The prior process was extremely manual with several bottlenecks and too many disparate sources for data. Command Center aggregates all the data for the event, puts it into a format that is easily understandable, scalable and allows the Live Ops team to grow from handling hundreds of events per year to hundred of thousands events.

Product Design

Starbucks Hegemonikon

What if you could visualize supply chains, financial flows, inventory, and trouble tickets all in within a Google Earth environment?

Now, with Hegemonikon (Greek for Directing Overmind) we have that chance and possibility to radically change how systems are viewed within Starbucks, with views at 10,000 feet, 1,000 feet and hyper local to give VPs and other customers a holistic view of systems such as financial, ticketing, & supply lines.