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New Xbox
Experience

  • CLIENT: Microsoft
  • ROLE: UX Design
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  • Conceptual Design
  • User Research
  • Personas & User Flows
  • Information Architecture
  • Heuristic Assessment
  • Wireframing
  • Rapid Prototyping
  • User Testing
  • Style Guide & Hi-Fi Comps
  • Rapid Prototyping
  • Front End Development
  • Delivery and Integration Support

Overview

The New Xbox Experience (NXE) was an ambitious project aimed at revitalizing the Xbox Dash interface to enhance user engagement while simplifying access to games, apps, and social features. Our goal was to create a more intuitive, immersive, and personalized experience for Xbox users, focusing on seamless interactions, smooth transitions, and enhanced discoverability.

Interaction Design

As the XUI Developer, I served as the primary liaison between designers and developers throughout the design and implementation process. My responsibilities encompassed collaborating closely with product designers to translate high-fidelity prototypes into interactive user interfaces.

I dedicated my efforts to focusing on interactive design elements, transitions, and micro-interactions to ensure an engaging user experience. Additionally, I participated in design reviews and provided valuable feedback on usability and technical feasibility while conducting usability testing to understand user behavior and iterating on interactions based on findings.

Problems
& Opportunities

Utilizing the insights gathered from research, I conceptualized a redesign that focused on three fundamental pillars: simplicity, community, and personalization. I aimed for a cleaner, unified layout that streamlined access to features while promoting intuitive navigation through visual hierarchies and straightforward icons. Recognizing the importance of social interactions, I incorporated a “Social Hub” section that displayed friends’ activities, trending games, and opportunities for users to join or invite friends to play. Additionally, I envisioned a dynamic recommendation engine powered by AI that would provide personalized game suggestions and a tailored newsfeed based on individual play habits.

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Interactions & Transitions

During this phase, I worked closely with our UX designers to ensure that the newly proposed dashboard elements were not only visually appealing but also rich in interaction. I implemented smooth navigation through fluid transition effects when moving between game categories, which made the experience feel seamless and responsive. I added subtle animations for button presses and hover states to provide users with visual feedback, enhancing their sense of control. We also employed dynamic expansion features for game details and social interactions, allowing users to engage with content without overwhelming them with information upfront.

Testing & Iteration

To evaluate the redesigned interactions and transitions, I conducted usability testing sessions with both existing Xbox users and newcomers. I gathered feedback through observation and user survey responses. Participants appreciated the smooth navigation, which significantly reduced the time it took to access content.

Additionally, the interactive elements and transitions heightened engagement, making the interface feel lively and responsive. However, some users noted that while the recommendation engine was generally valuable, initial recommendations occasionally misaligned, highlighting an opportunity for ongoing refinement of AI algorithms.

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Final Product

The New Xbox Experience successfully revitalized the Xbox Dash interface, leading to several positive outcomes. The intuitive design reduced navigation times by 33%, while user engagement in social features increased by 42%, with more users participating in shared sessions. The robust recommendation engine also resulted in a 26% improvement in game discovery rates. Importantly, enhanced interactions, characterized by smooth transitions and micro-interactions, contributed to an overall increase in user satisfaction, making the dashboard feel more connected to each user's unique experience.

Chad Rawlinson
UX designer
"This project underscored the importance of integrating UX design principles with interactive development. Through close collaboration with designers, I learned how to enhance user experience through engaging interactions and transitions, leading to a more compelling and immersive gaming environment. "
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