Silvergate
Crypto
- CLIENT: Silvergate Capital
- ROLE: UX Design
- Conceptual Design
- User Research
- Personas & User Flows
- Information Architecture
- Heuristic Assessment
- Wireframing
- Rapid Prototyping
- User Testing
- Style Guide & Hi-Fi Comps
- Rapid Prototyping
- Front End Development
- Delivery and Integration Support
Overview
Silvergate Capital aimed to create a mobile-only crypto trading app to provide users with a seamless and secure avenue for engaging with cryptocurrency markets. The focus was on crafting a straightforward account setup process while integrating intuitive trading features tailored for mobile users.
Research
User Research and Stakeholder Interviews
To kick off the project, we conducted user research, including in-depth interviews with potential mobile users and discussions with key stakeholders at Silvergate. The goal was to uncover expectations for mobile functionality, security, and ease of use.
Competitive Analysis
We evaluated existing mobile crypto apps to identify best practices and pinpoint areas for improvement. We paid particular attention to onboarding processes, security measures, and trading functionalities specifically designed for mobile platforms.
Key Features
The mobile app offers a streamlined account setup with simplified registration, allowing users to sign up easily using their email and password, followed by quick identity verification through a government-issued ID. To bolster security, two-factor authentication is implemented during both account creation and logins. Once registered, users are welcomed by a user-friendly mobile dashboard that displays account balances, transaction histories, and market updates in an easy-to-navigate format. In terms of trading, the app provides options to trade a wide range of cryptocurrencies with intuitive filters for price, market cap, and trends, all designed for optimal mobile usability. Users can place market, limit, and stop-loss orders to suit their trading expertise, while mobile-optimized charts and real-time data deliver immediate insights, empowering users to make informed trading decisions on-the-go.
User Testing & Results
We conducted several rounds of user testing specifically on mobile devices, utilizing prototypes and beta versions to gather valuable insights from users. This feedback concentrated on the account setup flow, mobile navigation, and overall trading experience, enabling us to make essential refinements. Upon launch, the mobile app saw impressive user acquisition rates, with users praising the simplicity and ease of the account setup process. Additionally, the diverse trading options and real-time insights empowered users to confidently manage their investments from anywhere.
Chad Rawlinson
Lead UX designer
"The mobile-centric design and successful launch of the Silvergate Capital crypto app showcased the importance of user-focused design in the fintech space. By emphasizing a hassle-free mobile account setup and robust in-app trading features, we positioned Silvergate as a competitive player in the cryptocurrency market, meeting the needs of today's on-the-go users."