Many questions surrounded this project and it was very rewarding to solve for questions like: How do we make it easy for consumers to understand how this computer will help make their lives easier? How would making a product to replace plastic/paper placards save time and money for retailers or OEMs, thus ensuring additional contracts with those parties? How could this new product be leveraged for advertising within retail environment for Microsoft? How does Microsoft solve for situations where the retailer would like remote pricing, specs and feature management?

As the sole designer on the project, it was my pleasure to work with management, stakeholders and the dev team to bring this to light. Because the digital fact tag was designed as modular addition to the existing RDX technology stack, it was easy to integrate into the next build of RDX while still supporting the current framework. On the technology side, this was one of my major goals - to design this product in such a way that makes integration easy and straightforward. Providing solutions for developers, and stakeholders ensures we're all on the same side as we give these solutions to customers, whether retail giants or everyday people upgrading their machines.