- CLIENT:Carelon
- Consumer Health App
- Conceptual Design
- User Research
- Personas & User Flows
- Information Architecture
- Heuristic Assessment
- Wireframing
- Rapid Prototyping
- User Testing
- Style Guide & Hi-Fi Comps
- Rapid Prototyping
- Front End Development
- Delivery and Integration Support
Overview
This is a brand new product to complement the existing Retail Demo Experience Platform (RDX), which showcases Windows at retailers worldwide. One of the most requested features of RDX was to know the pricing and specs of a given machine. Both retailers and end customer wanted something to make it easy to know specs, pricing and comparisons to different machines. In earlier versions of the software, a specs page was sometimes built out, but this was an option that was unable to scale, and with over 750,000 devices, wasn't feasible.
Enter the Digital Fact Tag. It's now possible to show the specs & pricing of device, direct from the computer's registry, or handled remotely via Microsoft's Customer Management System, to be fully up to date at any time and with the flexibility for regular updates, events and sales promotions.
Problems
& Opportunities
Many questions surrounded this project and it was very rewarding to solve for questions like: How do we make it easy for consumers to understand how this computer will help make their lives easier? How would making a product to replace plastic/paper placards save time and money for retailers or OEMs, thus ensuring additional contracts with those parties? How could this new product be leveraged for advertising within retail environment for Microsoft? How does Microsoft solve for situations where the retailer would like remote pricing, specs and feature management?
Roles & Responsibilities
As the sole designer on the project, it was my pleasure to work with management, stakeholders and the dev team to bring this to light. Because the digital fact tag was designed as modular addition to the existing RDX technology stack, it was easy to integrate into the next build of RDX while still supporting the current framework. On the technology side, this was one of my major goals - to design this product in such a way that makes integration easy and straightforward. Providing solutions for developers, and stakeholders ensures we're all on the same side as we give these solutions to customers, whether retail giants or everyday people upgrading their machines.

Chad Rawlinson
Product Designer
Microsoft RDX Platform
FINAL THOUGHTS
"I designed and developed project KPIs and goals & all the project prototypes, working with the Microsoft marketing &RDX teams and Userzoom & Sparkler to coordinate in person and online user testing and results. Developed with Pen & Paper, Photoshop, XD & Axure. It was a fantastic project, and I love learning new skills, like producing video :)"